Thursday, May 28, 2015

MAKERS + MOVERS: YOKE


When I discovered YOKE a few months ago, my eyes glimmered over its clean, simple aesthetics + Ayurvedic apothecary. Their line is based off of the 5,000-year-old holistic healing science of India that is seasonally hand-blended with mantras, plant-derived, + infused with the five elements of nature: earth, water, fire, air, + ether. 

To say that I am an aficionada + devout practitioner of this line and particularly Ayurvedic medicine would be an understatement. Following Ayurvedic medicine has deepened my healing journey of autoimmune issues, provided bars for my extremely vata-dominant monkey mind to settle upon, + allowed me to trust my body's internal wisdom. Ayurveda a love story with your soul—what's your dosha, baby? 

This information will come in handy when I announce an exciting collaboration with YOKE on Friday. In the meantime, do hope on over to the website + peruse the beautiful selection of harmonising products they have to offer. I carry my Vata perfume oil with me at all times—it's on my bedside, then by my yoga mat, + in my purse. I roll it on + breathe its rosy scent in to expand my heart + beautify my vision. Some selections I suggest are the tibetan amber soap for its warming sandalwood scent, the walkabout candle—hello, moss, spruce, pine, and cedar with a hint of last night's campire!—and this handsome nohmad notebook.

And five percent of this incredibly luxurious leather wallet's profits goes to the Kula Project, which aids single mothers + widows of genocide in scaling their coffee production in Ruli, Rwanda. Conscious shopping . . .

TAMARA JONES, YOKE | byron bay, australia + venice, california
Q: Tell us a little bit about you and what inspired you to start your line.
Yoke evolved slowly over the years from a decade of teaching yoga, traveling the world for extended periods of time, moving deeper into my meditative practice, and falling in love with the countryside of my Australian farm life.


Q: What led you to Ayurveda—what do you find is so potent about it?
Ayurveda has been in my family for years. My father became well under the care of an Ayurveda doctor when I was a child, so I grew up with warm water and lemon at mealtime in my younger years, before I even understood where it came from. Decades later becoming a yoga teacher reintroduced us, but at that point it was just interesting and fun to contemplate my dosha.

Some years passed, and being completely burnt out from my corporate NYC life triggered a quest in me to re-evaluate the way in which I was living. This led me to Australia to teach yoga full-time and deepen my meditation and yoga studies.

As soon as I arrived in Australia I kept running past flyers for an Ayurveda college all over town on my early morning jogs – regardless of the different routes I would take. I noticed they kept emerging but neglected to do anything about it.

One day, a few months later, I got completely lost in a new part of town and had to ask for directions and accidentally ended up walking into an Ayurveda college clinic looking for a map. As fate would have it, the intro to Ayurveda course at the college began the week after my mediation studies ended, and they had one spot left.

I’m a huge believer in following the signs and this path had huge, fluorescent, flashing lights that I simply could not ignore. I always say that I found yoga but that Ayurveda found me -- and through Ayurveda I found my truest sense of self and calling. For me, Ayurveda is potent because it addresses the complete system for wellbeing: body, mind, environment, and spirit, simultaneously. The holistic platform spoke to me immediately, not only because it feels complete but also because its approach is rooted in self-care/healing and ultimately self-love.

Q: Do you have a ritual for making/applying your products?
In school we made all of our products after meditation and reciting the Gayatri mantra. I still follow this tradition and make my products in the early morning, just after meditation, and recite the Gayatrai before beginning (and often play it softly in the background during the process). I make all of our products when the moon is full or waxing and won’t make products if I don’t feel like I am in a connected state.


Q: How long did it take for you to craft your products to the state it is in now? Tell us about what that experience was like + the importance of small-batch sustainable crafting for you.
It’s been an ongoing process over the past three-four years. I’ve had the opportunity to work with several clients in my own practice and in the clinic in college, and these experiences have over-time informed formulations that are the backbone for the AA line currently.




Q: When you are not working on your line, what else do you like to do?
I’m either surfing (poorly), hiking in the canyons of Topanga (my second home), camping in the central coast of California, or teaching yoga in Venice.


Q: What keeps you going? What is your daily ritual or a mantra?
Being able to create for YOKE and celebrate the systems of well-being that I am honored to have learned through yoga, meditation and practicing Ayurveda is deeply self-sustaining. I wake up every day and get to live my dream and appreciation is endless.

My main mantras change as I grow I feel like, but one that always stays around is the mantra that “you are exactly where you are meant to be.” When I feel my Vata getting off-balance and wanting to do fifty things at once, in three different places, I use this to keep myself in check as a reminder that I don’t need to do more or be more than I already am.


Q: What are some of your favourite snacks or foods that fuel your creative process?
Papaya is endless fuel and chai is consistently boiling at my house…


I also rely on herbal teas throughout the day with whatever I need to get into my system. Each season varies, but I typically drink 4-6cups of tulsi, fennel and ajwain tea with a lot of jaggery (for Vata). I also drink about 4-6 glasses of water, with pomegranate juice and a pinch of black salt to make sure I get all the minerals I need to keep me going when I am making a large order of products, or have tight-timelines.




Q: What are your three staples for glowing health?
I can’t live without sunshine, meditation and laughter // 
From an herbal/formulation standpoint: Brahmi, Triphala, and Chyawanprash…If I could name 4, Neem would be next in line.

Q: What do you do or use to keep your skin beautiful? What is your beauty routine?
My beauty routine begins with my digestion and my state of mind. I know, I know, SO Ayurveda. But it’s true, health and beauty really begins with our bodies’ ability to assimilate, eliminate and reconcile the relationships and choices we’ve made in our life.

My routine is meditation, forgiveness, appreciation, herbal abhyanga, seasonal food and permission to have the space and time to do these with complete presence. 


Gifting myself the time to nurture is basically the backbone of my beauty routine. I could eat the best food, and use the cleanest products, but without an easeful state of mind it would be an incomplete picture. Have you ever noticed how happy people always look so healthy!?!

Q: What are your go-to products in your holistic medicine cabinet?
My kitchen cabinet is my medicine cabinet and depending on the season, and where in the world I am living, there will always be a healthy mix of herbs and seeds supporting all six tastes in Ayurveda (sweet, sour, salty, bitter, astringent, pungent).

There is always a lot of Cardamom, Ajwain, Tulsi, Turmeric, Coriander, Ginger, Pippali, Neem, Shatavari, Ghee, Jaggery and Besean Flower (so I can make a medicinal paste with whatever herbs are needed).


Q: What is your next big vision for YOKE?
We have so much happening right now that my vision is really to continue to connect with likeminded people who are resonating with our products, creations, and platform in its current inception. I think that somewhere from this current flurry of co-creation the next phase will present itself…and as long as the signs are huge, fluorescent, and flashing -- I promise to heed its calling!

Tuesday, May 26, 2015

FARMACY: AYURVEDIC HIBISCUS ROSE TONIC WITH CRUSHED STRAWBERRIES



One of the things I look forward to the most upon my aunt's family's arrival from Colombia is the poundfuls of hibiscus they bring. Some stash clothing, they stash brick-of-a-bag of herbs. So when I opened the cupboard the other day to find a bag full of it, I had to make my signature summer tonic.

When simmered for a long time, hibiscus is an incredibly deep, tangy, + healing flower. In Ayurvedic medicine, it's known as gudhal and for its calming effects for both the physical and psychological bodies. It soothes the brain tissue by calming monkey mind or our incessant tendency to jump from and wrestle with one thought after another. It holds the heart in its cardiac and circulatory support, which is crucial in the heat of a summer's day. It's also an incredible digestive strengthener, ailing any slow transit and aiding in the proper assimilation of foods from multiple outdoor barbecues. It also is one of the best Ayurvedic remedies for irregular menstrual cycles. It does, however, possess anti-fertility effects as well, by preventing unwanted pregnancies. So I would recommend consulting your health practitioner, as with the consumption of any herbal remedies, if you are or planning to become pregnant before consuming this tonic.

Rose is used often with hibiscus in Ayurvedic medicine for its cooling properties, which makes the combination a perfect summer drink. I like finishing off this tonic by placing crushed strawberries on the bottom as it provides a slight sweetness to the tang of hibiscus. Prepare + sip on summer . . .


HIBISCUS ROSE TONIC WITH CRUSHED STRAWBERRIES
1 quart alkaline water
1/2 cup dried hibiscus flowers
2 tablespoons rose water
Sweetener to taste | jerusalem artichoke syrup / raw honey / stevia / coconut sugar / maple sugar
Organic strawberries to serve

Bring water to boil. Once boiled, place the hibiscus flowers in the pot  + continue boiling for two more minutes
Lower the heat to a simmer + let it sit on low heat for 15 minutes
Take it off the heat + let it cool down / make sure it is cool especially so if you'll be adding raw honey to this tonic as the heat kills honey's essential enzymes
Once cool, add your optional sweetener, rose water, + cool in the refrigerator if you'd like. I serve it slightly cool but not cold as cold drinks are shocking to the system + slow digestion down according to Ayurvedic medicine
Crush strawberries + place them on the bottom of your glasses, pour the hibiscus tea, + serve! Chin chin!


Friday, May 22, 2015

MAKERS + MOVERS: RAAW IN A JAR


I was overjoyed when I came across Trice Angie's skincare line Raaw in a Jar of oils, salts, + powders packed with healing ingredients. I was even more overcome when I tried her newly-débuted face potion. This bottle lives up to its name + is the most silky oil that has ever graced my über-sensitive skin. It feels slightly on the heavier side during application yet is absorbed super quickly, feeding the skin with nourishing oils such as kukui nut seed oil + frankincense. These are incredibly powerful anti-inflammatory + soothing agents. Kukui also means 'enlightenment' in Hawaiian and I don't doubt that my skin has reached it with this bottle. With its deep floral + woodsy sweetness from Tahitian vanilla and ylang ylang, this face potion is a dream to apply at night. It carries me into the sweetest slumber in its aromatherapeutic cloud . . .


TRICE ANGIE, RAAW IN A JAR | denmark + williamsburg, ny 
Q: Tell us a little bit about you and what inspired you to start your skincare line.
I started RAAW after a terrible allergic reaction from a certain high-end skincare brand that I had trusted. I woke up one morning with purple spots under my eyes and honestly, I looked 5 years older! I started researching for a natural way to fix my skin and found out that organic avocado oil has amazing healing powers. So I bought it, used it for two days and the rash was gone. Amazing! This experience definitely woke me up. From that moment on, I wanted to know exactly what I put on my skin. If I couldn’t understand the label, I trashed it. Simple as that. That is how “RAAW in a jar” started - all natural and organic with healing combinations of the best oils and ingredients from nature.

Q: What inspired the name?

I wanted it to be something simple that explained the product. When I was making these products just for myself, I would use jelly jars to hold the products so it made sense to simply call it Raw… in a jar. The spelling of Raaw is a combination of Danish word Raa, which means raw and of course Raw in English. It sounds more complicated when I have to explain it!

Q: Do you have a ritual for applying your products? 

I have the Uplifting Face Elixir with me in my purse at all times - I use it to freshen up and to get that instant glow. It’s perfect for a long day in front of a computer when you need a little boost. I use the Silk Effect Face Potion every morning and night as a face moisturizer. The Miracle Oil is the best multi-purpose product. I use it as a makeup remover, scalp treatment before I wash my hair and as a body moisturizer after shower. I work in all the other products in my complete ritual but I’m addicted to these three products at the moment.




Q: How long did it take for you to craft your products to the state it is in now? What was that experience like for you?
It has been an amazing journey. I first started out making lip balms in little candy tins. My first moisturizers were packaged in jelly jars with no labels. I didn’t have a logo or any branding since I was only making the products for my family and friends at the time. Then I was introduced to my graphic designer Julie Panton. She lives in Denmark and I live in New York so we created the whole identity of RAAW over video-skype calls. It seemed impossible at one point but we did it and I absolutely love the result. I was very inspired by the vintage apothecary look and I think she nailed it! Now we’re in 20 Urban Outfitters in the US - so a lot has happened since.

Q: When you are not working on your line, what else do you like to do?

I still work with film and it’ll always probably be part of my life in some way or another. I grew up on a film set since both of my parents are in the industry and so it’ll always be a big part of my life.

Q: What are your three staples for glowing health?

Everything organic, exercise, and sleep! That combination really works for me.

Q: Besides your divine products, what do you do or use to keep your skin beautiful? What is your beauty routine?

I use a lot of aloe vera and honey. Honey makes a great mask for irritated/dry skin and aloe vera is perfect to heal any smaller scars, cracked skin, etc. You can find aloe vera leaves in any organic supermarket - just cut a little piece to apply directly on your skin and leave it on overnight. Keep the rest in the fridge for later use.

Q: What are some of your skincare staples and favourite brands?

Clean, organic products. I really like the Danish brand Rudolph Care and since I don’t make sunscreen, I use Rudolph Care when I need an SPF. For hair products, I would definitely recommend Phyto - it’s clean and it works!

Q: What are your go-to products in your holistic medicine cabinet?

Traumeel from Heel! It heals damaged/cracked skin and improves circulation. I always have one laying around near me.

Q: What is your next big vision for Raaw in a Jar?

Europe! By the end of summer RAAW is expanding to Europe. I’m VERY excited about it!


photo of Trice courtesy of urban outfitters

Thursday, May 21, 2015

BEAUTY BITES: MALACHITE MYLK



The inspiration for this beautiful green mylk poured into me in the desire to infuse malachite's potent powers into my cells . . .

Malachite has been seemingly appearing everywhere for me recently, which signals to me that it has a purpose to serve. This stone provides protection, repelling any negative energies and pollutants from the body + its surroundings. Like the main ingredient of this mylk—
chlorella—it guards the body against radiation by absorbing electromagnetic pollution + connects to the healing energy of mama earth.

This stone + mylk have a deep effect on our technology-driven society. Our bodies are hit at all times by waves of not only radiation but the negativity that is carried within their rays—disheartening international news, hateful messages over social media, + countless accompanying images that burn tour hearts + themselves into our memories. Our cells absorb these + shrink in reaction. The detoxifying properties of chlorella rid our tissues of these negative substances then plump them up with essential fatty acids + regenerative RNA/DNA.


To make this mylk, I place my intention in the stone by meditating with it. It's even more potent if it's in the bliss of a post-Kundalini kriya when my body's charged with cosmic energy. This is an excellent point to infuse Malachite with any intentions to heal any female problems or past traumatic experiences as it's a potent remedy for regulating the menstrual cycle, cramps, or for easing labour. 

After the infusion, I place the stone on my jar of chlorella to charge it with my intention overnight. In the morning, I awaken myself by whipping the mylk below + float through my day in its protective green glow . . .

MALACHITE MYLK
1 cup of homemade mylk of choice | I prefer hemp or coconut mylk
1 small ripe banana or plump date
1 teaspoon of chlorella
A dash of Quantum salt
Sweetener of choice [optional] | drops of stevia / jerusalem artichoke syrup / raw honey / maple sugar

Pour all the ingredients + love into your vitamix, dance it up, pour it out, + vibrate into higher planes . . .

Tuesday, May 19, 2015

SPIRITUAL SMACK: SEE THE MAGIC



Even for the most open-hearted, there is always that one particular person who is utterly intolerable. Perhaps their high-pitched voice ties its chord around your neck, suffocating you with its irritation, or they incessantly debate with you until you tire of speaking even of your own grounds. In any way, they drain you of your energy.

Often unable to express that annoyance, our ego breaks into fury with the muffling of our voice. In believing in the superiority of only our own mind, we withdraw ourselves from not only the person we're annoyed by but ourselves. Rather than sitting within our reverent beings, we float in the liminal space of our frustration. We are removed from ourselves . . . We deny seeing some aspect of our own behaviours in the other's, losing respect for our authentic truth and selves. Seeing the other person in relation to a false, ego-fueled formulation of ourselves, we also lose respect for them.

This week, I urge you to infuse your thoughts, actions, + interactions with respect. See the magic of approaching all whom you touch with reverence, including yourself. Immerse yourself in the softening that ensues . . .


Photo courtesy of Silvia Grav

Friday, May 15, 2015

MAKERS + MOVERS: BE CLEAN SHOP




I have been so incredibly enthused about sharing this news with you. Washington, D.C. is slowly but surely growing its conscious health + wellness destinations—amongst Purée Juice, Hälsa, + others—with the grand opening of be clean shop. Founded by Becky Waddell, this beautifully-curated shop has some of my absolute favourite products, including captain blankenship, balm & co., + herbivore botanicals .



The opening is on Saturday evening from four to eight p.m. | 52 O street NW Washington, D.C. 20001. There will be music to groove to, refreshments to sip on, + a vegan nutrition bar tasting by local maker Kate Bakes! There will also be promotions: YES!  Please join these local makers + movers in welcoming in this high vibrational shop on Saturday evening if you're in D.C.

For those not located in D.C., don't fret! Becky has so generously offered 15 percent off for the online shop with the code ThirlbyFriends as a special thank you! So, go ahead + celebrate by treating yourself to a little something. Here are some products I would pick:

BE CLEAN SHOP PICKS | promotion code / ThirlbyFriends
soul sundayhomestay comfort mist
herbivore botanicals | calm bath salts
essential apothecary alchemist | bright tooth polish
na nin | perfume oil
jacobsen salt co. | sea salt bar soap
smoke | perfume oil


photos courtesy of Morgan of PandaHeadBlog

Wednesday, May 13, 2015

BEAUTY BITES: EMERGING MIND TONIC




This is a guest post by the lightsource Megan Patiry, who is the founder of Hinterland, a holistic wellness blog dedicated to fusing the principles of Ayurveda with ancestral nutrition [the Paleo diet] and crafting vitalizing herbal tonics. She can be found sipping green juice, weaving a flower crown, or practicing an inverted yoga pose [and you can bet she’ll be photographing it all].


As we emerge from the dimly-lit recesses of winter and into gilded days of spring, we begin to desire a feeling of lightness - of new beginnings and clarity of action. This is our body, ever in tune with the rhythms of nature, calling on us to release the heaviness associated with winter, and begin gravitating toward lighter fare during mealtimes.

However, sometimes it isn’t just our digestive systems that require an awakening, but our minds as well. The recipe below uses Gotu Kola, one of Ayurveda’s most treasured herbs, that is ironically shaped much like a human brain. Used for thousands of years as a rasayana, or “rejuvenator,” in Ayurvedic therapies, Gotu Kola has demonstrated a remarkable ability to restore balance to the mind and body, heal the nervous system, and improve blood quality and circulation. It is also often referred to by many yogis and monks as the “Herb of Enlightenment” due to its profound cognitive-enhancing effects and ability to harmonize the right and left hemispheres of the brain. Legend has it that the Sri Lankans observed elephants (who have been associated with possessing a working memory surpassing that of any other mammal) routinely munching on Gotu Kola leaves, and decided to give it a try themselves. The cognitive-enhancing effects they discovered are now backed by science. 




Peppermint, the second main ingredient in this awakening tea, serves as a pacifying and cooling complement to Gotu Kola, and indeed pacifies all three doshas, or constitutions, in Ayurveda. It is especially beneficial for supporting digestion, and for clearing stomach stagnation. It also works to relieve congestion in the nose and throat, and helps sooth cough, both of which may be present in the form of seasonal allergies during springtime.

To round out this tea with a touch of sweetness, raw honey, a true superfood reflecting the golden energy of the sun, is added, lending nourishment to this recipe. It’s packed with amino acids and minerals, and is classified as a Yogavahi in Ayurveda, meaning it holds the ability to penetrate into the deepest tissues of the body and enhance the medicinal qualities of herbal preparations. 


EMERGING MIND TONIC
4 teaspoons dried peppermint

2 teaspoons dried Gotu Kola // also known as Brahmi
1 teaspoon raw honey
 
1 liter alkaline water




Instructions | Boil 1 liter of water. Remove from heat. Immediately place fresh mint and Gotu Kola in your pot and steep for at least 5 minutes. Strain (if you don’t have a loose-leaf tea infuser) and let cool for a few more minutes before stirring in raw honey. Sip right away or let chill in the fridge.


Monday, May 11, 2015

FARMACY: CRYSTALS + ALTARS FOR SEASONAL SHIFTS



This is a guest post by the magical Tamara of @__wolfsister, who is a intuitive healer, supernatural potion maker, crystal enthusiast, + tarot reader . . . 

As we move through Spring, we're already enjoying the longer days and the whispers of the blossoming trees . . . Summer is coming and who doesn't love the Summer? In the winter, Mother Earth encourages us to go within, get snug, put on our winter layers and regenerate. As we transition through the seasons, the trees return to being leafy and green, Spring peaks and our planets energies are at their most potent, once again. Like Mother Earth, it's time to sew our seeds of intention and harness this energy of growth, birth and abundance to help manifest what is true and for our highest good.

Choosing to focus our intentions is a wonderful way to align ourselves and recalibrate, especially when we are feeling overwhelmed in life. Altars are sacred spaces, created as a focal point for our spiritual/personal intentions. This doesn't have to be religious in anyway. An altar can be as big or small as you choose and will contain items that are symbolic to you. Creating an altar can help you focus what you would like to manifest for your life in general or you can use it to focus on specific goals.


HOW TO CREATE AN ALTAR
clean + clear |Clean the room or altar space. Burn sage or palo santo to energetically rebalance yourself and the space around you. Light candles and incense. Choose any of these steps that feel good for you, to energetically cleanse and align yourself.

meditate |This may be a guided mediation or even just taking time to focus on your breath as you centre and ground yourself into the moment. Meditating will help you clear your mind and de-clutter those extraneous thoughts.

intentions | Each item placed on your altar will be something that symbolises your intention and focus. These items will hold a collective energy to help you manifest your wishes and intentions.

Spring / Summer altar suggestions | Crystals [Citrine, Pyrite, Tigers eye, Carnelian, Sun stone and Garnet], Flowers, Candles, Photos, Oracle cards, Inspirational quotes / mantras, trinkets, and other treasures that are sacred to you and make you smile.

As you place your items on your Altar, give thanks for the blessings that they will bring into your life . . .

Thursday, May 7, 2015

SPIRITUAL SMACK: FIND RESILIENCE IN SILENCE


It dashes and dampens my spirits how often many of us find ourselves uttering + spewing out negativity. We utter it towards our vulnerable selves without hesitance + towards others in the irresistible chatter amongst friends.

This week, let's fill that contracting urge of negativity with the expansion of silence. Smile. Hold your words, dissolve them in your breath, + feel your energy field unfurl. Find resilience in silence, returning back to a space of reverence towards yourself + others . . .


print via society6/rkdesign

Wednesday, May 6, 2015

MAKERS + MOVERS: ALEX ELLE / BALM + CO.



I am deeply honoured to share this particular markers + movers post with you. Alex Elle has been an incredible lightsource for my soul with her work. Her words pull + tug at my heartstrings, constantly reminding me to return to my authentic True North. She imbues, embodies, and extends genuine love + honesty to her community: words that smack, images that raise consciousness in a system that doesn't recognise humanity, + sweet mother-daughter connexion that flutters my little heart . . .

Their beauty is infused into the vegan, handmade, + cruelty-free line Balm & Co. that they co-create. I feel her sweet daughter Charleigh's excitement that charges into her little fingers + drips into each bottle. I spritz the glow toner + my aura shifts into a giddy cloud of child-like bliss. With the powdery scents of helichrysum + ylang ylang, it even comfortingly smells of a freshly-bathed baby—bliss. I then drench my skin in the buttercup-hued glow serum, soaked in its sunny scents. Meet the mamapreneur + power woman behind the line that unearths my inner flower child . . .


ALEX ELLE, BALM & CO. | washington, d.c.
Q: Tell me a little bit about you and your pursuits as a writer + creator.
Well, I have been a writer since age 12. It was therapy for me; I have a vivid memory of when my mom gave me my first journal. I still have it tucked away in a drawer. It’s red and embroidered with beautiful flowers.  Never did I think by 25 I would have 2 books published + be a best-selling author.  Being a creative has always been in my soul. Be it writing, crafting or jewelry making I have always yearned for creative outlets to express myself. 

Q: What inspired you to start your skincare line?
Entrepreneurship has been in my blood since I can remember! However, it all really began years ago after taking an entrepreneurship course in college. My very first business venture was birthed out of a final class project. It was natural hair care line that specialized in hair and body butters. The products consisted of raw + whipped Shea  butters, cocoa butters and other yummy stuff from the earth. At the time it was very successful but I couldn’t meet the demand! So I stopped. 

Fast-forward to today, my little daughter wanted to make lip balms. I was so excited that 
she was expressing her creativity and to be back in the kitchen whipping up homemade 
goodies. We brainstormed and made a few different lippies over the course of a year. We 
sold sample batches and the response was awesome! Shortly after, being the entrepreneur that I am, I thought it would be a good idea to create with and for a cause. 

We added products geared towards new moms and their babies, along with a few items 
for poppas. 10% of our sales goes to House of Ruth, an organization that helps women + 
children who are victimized by domestic violence. I wanted Balm + Co to be a reflection 
of our family, along with the love we have for holistic healing, safe  + natural vegan ingredients and giving back to people in need. All of those things inspired the start of Balm + Co. 

Q: What inspired the name?
I suppose being “balm” centered. Lip balms, body balms, beard balms… etc. We also 
wanted a name that is easy to remember and could be seen/marketed everywhere, from 
Target to Saks. 

Q: Do you have a ritual for making/applying your products? Tell us about the experience you have with your daughter.
Creating with my daughter is so amazing and fun! She loves to help me mix the oils and balms and set up the bottles to prepare for stock. Recently, she expressed wanting to be a chemist, so who knows, maybe one day she will be crafting all of the oils and creating unique blends! I am very thrilled for that. Our Flower, Tea and Lunar oils are the main ones that I encourage our customers to use with extra love + care. All of them have their own healing properties. Take Lunar for example, it was created to help women combat PMS and cramps during their cycles. It should be applied 3 days before the expected period and as need through the cycle. Our customers have been raving about Lunar, which makes us really proud. Flower + Tea oils have essential oil blends that help with aches, pains and relaxation. The healing power of what the earth has to offer us is truly remarkable. 

Q: How long did it take for you to craft your products to the state it is in now? What was that experience like for you?
It took about a year and half. During that time a lot of trial and error happened which was 
a fun journey in itself.

Q: Part of your proceeds benefits a local women’s shelter. Tell us more about your mission of 
women’s empowerment.
I could go on and on about sisterhood and the empowerment of women! I truly believe that all of us, no matter the walk of life, have a purpose.  As women, we have so much potential and it’s awesome to see so many of us going after what it is that we want in life. Be it physically, emotionally or professionally, we are kicking BUTT!  I decided to donate 10% of our sales to House of Ruth because they assist women in getting their lives, power and worth back. For me, that type of healing is so needed and we are beyond happy to be working with such an amazing organization. 



balm & co. will be carried at the incredible be clean shop that is opening on may 16 in washington, d.c. / if you're in the area, take a skip, hop, + a jump over to the shop!

Q: When you are not working on your line + being a mamapreneur, what else do you like to do?
I love to eat, especially out with friends + family. Coming together for a meal is such an awesome feeling to me. Reading + hiking are also some things that I enjoy. However, work never really stops. I travel often for my book signings, tours and workshops. It’s fun but I try and make sure that my traveling is spread out so I don’t miss too much time with my family. 

Q: What keeps you going? Do you have a daily routine or a mantra?
Love keeps me going. Love for my family + profession inspires me so much. My mantra is “enjoy the journey.” That is what I aim to do, daily. 

Q: What are some of your favourite snacks or foods that fuel your creative process?
I really like making smoothies! All different kinds packed with fresh + wholesome ingredients.  Almonds are a fave too, along with hummus and crackers! YUM! 

Q: What are your three staples for glowing health?
Drink lots of water / Keep negativity at bay / Eat good. 

Q: What would be an ideal day for you?
A hot yoga class and a long cat nap after! lol. 

Q: Besides your divine products, what do you do or use to keep your skin beautiful? What is 
your beauty routine?
I am a huge natural product junkie! In rotation I currently use: our Glow Serum + Sky Mist
Herbivore Botanicals’ Hydrate toner / Soul Sunday’s Ricewash / Activated Charcoal (for masks + tooth powder) / Lush’s Brazened Honey face mask

Q: What are your go-to products in your holistic medicine cabinet?
Lots of herbal teas, lavender, ginger, our Tea Oil and Lunar oil. 

Q: If your daughter were reading this ten years from now, what’s a little nugget of wisdom you’d 
like to tell her?
Don’t ever silence your love. No matter what. Let your love be loud, strong + vivacious. 

Q: What is your next big vision for Balm & Co.?
There are quite a few new things coming up for us! A few new oils + medicine cabinet gems will be introduced this summer. We really want to keep creating and helping people realize the power of holistic healing!


photos courtesy of Alex Elle